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Instagram Stories: Wit & Delight

Lifestyle blogger and branding consultant Kate Arends shares the stories and inspirations behind her popular website and Instagram feed

Lifestyle blogger and branding consultant Kate Arends.
Lifestyle blogger and branding consultant Kate Arends.

Simplistic eclecticism with a dash of timelessness—" that's how Minneapolis-based lifestyle blogger, designer, and branding consultant Kate Arends describes her style. The same can be said for her popular website Wit & Delight, which has become a go-to guide for women intent on finding the beauty in every aspect of life. Nowhere is that philosophy on better display than on the brand's Instagram feed, where sun-drenched interiors and meticulously curated vignettes mingle with photo-worthy breakfasts and the occasional wide-eyed pup. "If I feel moved by a moment, a room, a skyline, etc., I'll snap a photo," says Arends. "I tend to recall those moments in more clarity than the ones I don't capture." Here, the world according to Arends.

Instagram Stories: Wit & Delight
Instagram Stories: Wit & Delight

THE FEED

"I started using Instagram a little later than most of my blogger compadres. Originally, I used it as a semi-personal account, posting content somewhat ironically because, while Wit & Delight is aspirational, it seemed both illogical and ridiculous to think someone could actually live that way all the time. Then I realized the medium provided an opportunity to show moments where Wit & Delight intersected with my real life. This proved to be a good approach, especially because I could keep my personal life personal. It helps to have a healthy work/life balance."

THE Strategy

"My aesthetic is driven by what inspires me. Everyone goes through phases or obsessions, and Instagram has been an interesting place to watch my point of view shift in small ways over the course of a couple of years. I try to think about my feed as a collection versus one image at a time. I like to balance variety, white space, simplicity, and repetition. The hardest part is maintaining a consistent color balance." 

Instagram Stories: Wit & Delight

THE RETREAT

"This weekend I was going through old boxes and found piles and piles of magazines like Domino, Blueprint, and Dwell. It was such a treat when pages and pages of amazing images showed up at your doorstep, because it was so hard to find inspiration like that before Pinterest and Instagram came around. Now, it feels like we see so much beauty, we become a bit numb to it. So I try to take a break from pulling inspiration, and even take a week or so off Instagram. If you're not excited about seeing beauty in the world, something's got to give."

Instagram Stories: Wit & Delight

The inspiration

"I love humorous feeds because the Internet is fun (who doesn't follow @thefatjewish?!) It's inspiring to follow creatives in fields totally outside (or adjacent to) my own: chefs like @reneredzepinoma, creative directors like @jengotch; photographers like @mattcrump and artists like @hottea and @jasonpolan are a couple of my favorites. I'm also a huge fan of Vine and Snapchat. It's so different than taking a perfect photo—I admire those content creators!"

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