Ever wonder what it takes to design a hotel? One could easily take the new Hotel Covell in Los Angeles as a case study. To start, restaurateur and hotelier Dustin Lancaster purchased the five-room boutique hotel above his beloved bar of the same name, then enlisted local interior designer Sally Breer to help him create a fictional character to inspire all of the aesthetic choices. Enter George Covell, a most-interesting-man-in-the-world type who cleverly blends aspects of Lancaster and Breer's personalities, upbringings, and experiences.
Each room, here called chapters, offers a design-forward take on different time periods in Covell's mythical life. One Oklahoma-inspired room—a nod to Lancaster's home state—features live-edge wood surfaces, rustic spindle chairs, and country-style wainscoting to hint at the character's rural upbringing. Think a glamorous, urbane take on the house Dick Whitman grew up in before he became Don Draper. In another, French influences (a curvilinear velvet chair, brass fixtures, hex-tiled wall coverings) suggest a stint in Paris.
But despite the era-appropriate furniture stylings, traces of L.A.'s hipster scene remain. Boho layered rugs, Crosley record players, and mod Eames-style chairs are entirely in keeping with the hotel's Los Feliz neighborhood. The same can be said of the sleek lighting found throughout—and, no doubt, the crowd of PYTs that will soon be descending.