(The Laundress founders, Gwen Whiting and Lindsey Boyd. Photo by Lindsey Belle.)
, a.k.a. the chicest resource for all of your household cleaning questions, has just turned one decade old. To celebrate their 10-year anniversary, the co-founding queens of clean, Lindsey Boyd and Gwen Whiting, have added a new, sexy scent called No. 10
to their line of home detergents. Yes, I just called detergent sexy. After using it, my delicates and bed linens have a powder-fresh clean scent, with a barely-there note of a musky perfume. Because all Laundress products are made with non-toxic, biodegradable and allergen-free ingredients, the scent is free of that chemical based note you can't ignore in other detergents.
Boyd and Whiting add, "What makes No. 10 so memorable is that it satisfies both the craving for a clean laundry smell as well as heady complexity. At the heart of this rich and sophisticated accord is a chorus of dark, almost sinister spice. Its sultry side is tamed by fresh, powdery notes and grounded by warm and sensual musk—that extra something is what makes The Laundress
scents so alluring."