By now, it should be news to no one that the onetime whaling town of Hudson, New York, is a hotbed of design. Antiques shops and midcentury-modern furniture dealers line Warren Street, the main drag, next to boutique inns, yoga studios, and other urbanite-friendly diversions. But this past August, in a former woodworking shop that’s now one of the most handsome storefronts on the strip, partners Nicholas Blaine and Paul Denoly launched Hawkins New York, the brick-and-mortar extension of a lifestyle brand that’s still an insiders’ secret. “We just fell in love with Hudson,” says Denoly, “and we knew we wanted to be here.”
With previous experience at West Elm, Tory Burch, Anthropologie, and American Apparel, the duo knew the kind of retail experience they wanted to create. Evocative old floors, luminous gray walls, and powder-coated metal shelving in mint create a warm contemporary palette echoed by the store’s wares, which include exclusive collaborations with Austin, Texas–based Alyson Fox and Brooklyn design firm Workstead. “We do our best to work with smaller artisans of handmade goods,” Denoly says. And for shoppers not in the market for a $2,000 rug or a $3,200 chandelier, however exquisite, Blaine and Denoly are producing an in-house line of accessories, including a Moroccan-made set of recycled glassware that starts at $30. Bonus points for Charlie, the couple’s three-year-old Bernese mountain dog, who seems as deliberately curated as the merchandise on display.