It was only a matter of time before Goop flew Southwest. Following a string of successful pop-up stores around the country, the all-encompassing lifestyle brand is expanding its influence a little further, officially opening its doors in Austin, Texas.
Sitting pretty at 1204 South Congress Avenue, the space — known as Goop Mrkt — will be open for business until April 28.
Wellness warriors can now soak up the Goop experience firsthand — for a limited time — with everything from beauty masterclasses, pilates workshops, treatments, doctor-led demos, and even tarot card readings, now available under the one roof.
Inside the newly minted space, designed by Sasha Adler of Chicago-based interiors firm Sasha Adler Design, the modern and minimal outfit certainly receives the Goop tick of approval. Boasting plush, white sofas and statement-making tiled floors throughout, the expansive new space — occupying a staggering 2,300 square feet — covers a lot of ground.
Serving as a high-end boutique-meets-holistic wellness clinic, here you'll find everything from a vintage-style bath tub, alongside Goop's must-have amenities (should you need to bathe while visiting) and contemporary open shelving, displaying the latest and greatest in Gwyneth-vetted goodies — including fashion and beauty products, and the upper-echelon of kitchen and homewares.
Among the multitude of masterclass offerings now available to Austin residents, fans of the brand are encouraged to sign up for dance cardio and rope toning workouts with Amanda Kloots, aura photography by Mood by Moss, clean beauty master classes, and educational workshops such as eye health and vision solutions with LensCrafters.
The space also includes its very own built-in treatment rooms, perfect for an express facial or impromptu wellness one-on-one. To learn more about Goop's brand new pop-up store, visit its website here.