In keeping with their all-encompassing lifestyle mantra, Goop have now branched out into wallpaper, teaming up with the creatives at DIY textile brand Tempaper, to release a non-toxic, floral wall covering.
The release marks Goop's first big launch for 2019, and boasts a standalone, chinoiserie-inspired, peel-and-stick removable wallpaper entitled Wings.
In a bid to take the stress out of a DIY, Goop's approach promises to comfortably cover stairs, shelves, ceilings, walls, and more — bubble-free, of course.
“It has been an incredible experience to join forces with a dynamic and iconic lifestyle brand like Goop,” said Tempaper creative director and co-founder Jennifer Matthews, via press release on Tuesday.
“A partnership between our two brands was a perfect fit, as both companies strive to fulfill the needs of our consumers with beautiful and innovative products.”
Adding to the appeal is the fact that unlike many of its counterparts, this vintage-inspired roll is completely non-toxic, FDA approved and totally kiddie safe.
Taking style cues from mother nature and embracing a free flowing, floral design, the pale pink print features hand-painted flora and fauna, grey doves and white highlights. Like what you see? You can get your hands on a roll for $125.
To learn more about Goop, or to shop online, see here.