When you picture actress Mindy Kaling, you probably imagine her dressed in bright hues and patterns. Kaling is known for her fondness for bold color and pattern in fashion and design, so it’s no surprise she recently redesigned her office with design store Serena & Lily to create a feminine and chic space that's bursting with color.
Serena & Lily is a staple brand for designers and homeowners who love its signature coastal style. Its fresh, light, and airy pieces skew towards a tailored aesthetic with lots of bright colors (namely blue) and bold designs like florals and geometric prints. Popular for crisp bed linens, natural rugs, and patterned wallpaper, the store meshes beachy style with a traditional look. Serena & Lily lighting also has a well-known style. The end result is a more polished and less boho coastal look.
Eneia White of Eneia White Interiors describes Serena & Lily as “light, welcoming, and fresh. They're casual, yet sophisticated all in one.”
Mary Patton of Mary Patton Design is designing a beach house using Serena & Lily pieces and says the brand is a “great resource for soft neutral furniture with a beauty vibe. Everything is tasteful and subtle.”
Designers agree that Serena & Lily pieces are great because they can blend into any type of design scheme if you don’t want to go full-on beachy prep. “I love that Serena & Lily carries a range of beautifully designed furniture and home decor that works so well in beach and coastal homes, transitional design schemes, and even more modern environments,” says Laura Hodges of Laura Hodges Studio. Holly Waterfield of The Brooklyn Home Company adds that because the brand is traditional, she can mix the pieces with more trendy ones. Also, though prices are quite reasonable, Waterfield says Serena & Lily pieces “sit well” with super high-end items.
If this all sounds great to you and you want the Serena & Lily look, there are plenty of stores like Serena & Lily that can help you achieve it. You don’t have to do all your shopping with one brand — spread the love!
White says to “be on the lookout for airy linen fabrics, paired with soft woods and rounded corners” when looking to get that signature Serena & Lily vibe. “Their soft pastel range of color is another signature move I've grown to love over the years.” Hodges adds that you should shop for “neutral colors like whites, beiges and blues, simple patterns like stripes and lots of textures like raffia, linen and jute.”
We’ve rounded up 20 stores like Serena & Lily that you need to check out.
Serena & Lily fans love a textured or pom-pom pillow, so if you like Serena & Lily bedding, you can find similar pieces at The Citizenry. The brand also has great natural fiber rugs that look quite similar to Serena & Lily rugs. "The Citizenry is a very specific soft vibe, but with more of a southwest direction than Serena & Lily," explains Patton.
This California brand by interior designer Amber Lewis comes highly recommended by designers as an alternative to Serena & Lily. Shoppe Amber Interiors "has a lot of California Casual styled elements and their products are full of texture like Serena & Lily’s products are," says Sara Barney of BANDD Interiors. The color scheme is a bit more earthy and muted than Serena & Lily's, so it's perfect if you prefer a more organic look.
"Lindye Galloway's collection is a great resource for fun pieces, similar to the Serena & Lily style — beach and lake house vibes for sure," says White. If you like Serena & Lily bedding, you'll definitely want to check out the crisp, light bedding from Lindye Galloway.
"This online furniture and decor shop is an all-time favorite of mine. It’s very similar with its crisp look and use of natural materials," Barney says of Lulu & Georgia. Lulu & Georgia wallpaper is quite like Serena & Lily wallpaper in its use of bold patterns. Both brands offer seriously sweet animal wallpaper for nurseries.
Dear Keaton offers natural fiber rugs as well as tons of amazing rattan, wicker, and woven furniture that's perfect for anyone with a chic coastal style.
You'll find two styles of Serena & Lily rugs: organic and traditional. If you skew more traditional, McGee & Co. has some amazing styles in the signature coastal blue color that Serena & Lily is known for.
Parachute has always been a great option for bed linens, and if you are a fan of linen bedding, you can't go wrong shopping at Parachute. Plus, the brand has come out with a new line of washed linen curtains to complete your beachy bedroom.
Designers agree that One Kings Lane is a great resource to find items that will give you a similar vibe to Serena & Lily. The brand has plenty of organic outdoor furniture that will pair nicely with Serena & Lily pillows and accessories.
The Jenni Kayne Home Collection is all about neutral colors and natural materials. There, you can find great crisp white linens and jute rugs for your coastal home.
Pop Pom at Home is all about coastal style. As with Serena & Lily bedding, you'll find a wealth of blue and white hues, crisp linens, and textured throw pillows with — you guessed it — pom poms!
Designers like Anthropologie as a modern alternative. Anthropologie has a cool, trendy, bohemian vibe. This eclectic nautical wallpaper from Anthropologie, for example, gives off Serena & Lily wallpaper vibes with a distinct hip feeling.
Serena & Lily lighting is all about natural woven pieces, and Meadow Blu fits the bill. The cool coastal brand has plenty of furniture, lighting, and decor options that blend seamlessly with Serena & Lily pieces.
The Serena & Lily wallpaper collection features some great toile patterns that are great for traditional homes or as a contrast in modern spaces. If you want more options, though, Graham & Brown offers some great toile wallpaper in addition to tons of other bold patterned options.
This shop by Houston-based interior designer Paloma Contreras features an eclectic mix of accessories and decor. Shop here to add some pops of color to your space. Similar to Serena & Lily, Paloma & Co. carries great bold-patterned textiles.
Joss & Main is a great option for classic staple pieces. Fans flock to Joss & Main for a wide selection of outdoor rugs that are similar to Serena & Lily rugs but at more affordable prices.
Oomph is one-stop shopping if you love the playful, preppy style of Serena & Lily. Here, you'll find pops of color, fun furniture designs, tons of bold and bright patterns, and of course, a coastal vibe.
If you like pattern, you need to know about The Inside. This shop allows you to create custom upholstered pieces in an array of bold patterns and colors that are perfectly aligned with Serena & Lily's vibe. Go full maximalist or create one statement piece.
Patterned linens, organic accessories, and color are all hallmarks of Fete Home. Like Serena & Lily, Fete has a chic and preppy yet contemporary feel.
Love Serena & Lily wallpaper but can't commit? Check out Carter + Main's extensive line of peel and stick wallpaper.
Waiting on Martha is a great shop for home accessories, linens, and outdoor furniture. Its indoor/outdoor rugs are super affordable and have an organic vibe like Serena & Lily rugs.
If you like the traditional look of Serena & Lily, take it one step further with classic pieces from Cottage & Bungalow. Serena & Lily bedding is crisp and clean; if you like something a little more homey and cozy, Cottage & Bungalow has great options.
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