After launching her eponymous brand with home decor accessories and beauty in 2012, Aerin Lauder, the granddaughter of cosmetics grande dame Estée Lauder, quickly began growing the label, expanding into new categories like lighting, furniture, fabric and wallpaper.
This fall, Lauder debuted a range of sheets, duvet covers, shams, and coverlets done in AERIN's classically chic style. The generally pared-down designs include just a few pops of color—navy and sage—and two patterns—Wavy Ikat and Watercolor Damask—in addition to elevated basics like scalloped-trimmed sheeting. Each piece of the Italian-made collection is sold separately for optimal mixing and matching, one of the designer's keys to a perfect bed: “You can’t go wrong with crisp linens and fluffed pillows. Don’t be afraid to mix patterns,” says Lauder.
We caught up with the designer to get the inside scoop on everything from her new bedding collection to her bedtime rituals.
Aerin Lauder: “I’ve always loved luxurious bed linens and gravitate toward simple, crisp sheets and beautiful patterned duvets. We wanted to create beautiful, high-quality linens that fit within the overall lifestyle of the AERIN brand. The bedding line is a natural extension that complements existing categories: lighting, decorative accessories, fabric, wallpaper, and even beauty. All these pieces can live together in a space. ”
What was your inspiration for the inaugural collection?
AL: “I like to say that the collection is 'traditional with a twist.' Overall, I wanted to create a collection that I could easily imagine living with year-round, in the city or country. The wavy ikat pattern was inspired by the blue-and-white Pierre Frey fabric and wallcovering that my grandmother picked for a bedroom in her country home, which I now own. I grew up sleeping in a blue-and-white bedroom, so those colors are a part of my decorating DNA, and I use the combination often. The rest of the collection grew from there. We reinterpreted the wavy pattern into an elegant scallop edge for sheet sets and then continued to build.”
What was most important to you in designing the range?
AL: “The collection had to keep with the AERIN brand premise that living beautifully should be effortless. I knew that the style had to be timeless and relevant, so I was very hands-on in the design process. The materials had to be of the most luxurious quality. We choose woven Egyptian cottons made in Italy and high thread-count percales.”
Does your bedding feature any unique characteristics?
AL: “All pieces are made in Italy and the craftsmanship is beautiful. The sheets and shams have an applique scallop-edging and elegant border detail to tie the range together.”
Which style are you using in your own home?
AL: “In my home in the Hamptons, I layer the navy-and-white Wavy Ikat duvet over the scalloped sheets. The duvet is always folded at the foot of my bed because I like to sleep under a down comforter, no matter what the season. They’re light, and yet so cozy.”
Top sheet: yea or nay?
Duvet or quilt?
AL: “I prefer a duvet and matelassé. I love layers on a bed.”
For you, what elements are included in the perfect bed?
AL: “It’s not just about the bed, but about what’s around it. I keep family photographs on my nightstand along with fresh flowers. Lighting is important too; table lamps give a nice glow opposed to harsh overhead lighting. The bedding is one important part of the overall space.”
Any tips for taking care of or storing linens?
AL: “It’s important to always clean and press linens before you store them. This will help keep them in great shape over time.”
Do you have any rituals for a good night's sleep?
AL: “My roots in beauty influence my nightly habits. My nightly routine includes spending time at my vanity, where I relax as I get ready for bed. Having a space where I enjoy unwinding at the end of the day is important to me. To quote something my grandmother used to say, 'You only have one face, take care of it.' Skincare is so important. My favorite, must-have skincare product is Advanced Night Repair from Estée Lauder—it goes with me everywhere, and I use it every day.”