(Bride's Veil Low Stools by Phase Design)He’s been a darling of the design world and has gained global acclaim from both the public and the trade, and yet designer Reza Feiz remains as authentic as ever. Thirteen years ago, the self-trained Los Angeles designer created Phase Design, a line that focuses on balancing delicate physicality with utter pragmatism. Here, he takes Lonny's Proust-inspired questionnaire.
1. Antique or modern? Modern.
2. City or country? City with quick access to the country.
3. Which colors do you use most? I’m fickle when it comes to colors, but tend to gravitate to neutrals for the most part.
4. Favorite materials or textures? I am fan of dark/raw denim as a material. Also, I love solid woods with strong grains, as you feel you are privy to its beautiful history.
5. What is your favorite interior design word? Not sure if I have one.
6. Does your current home look like the one you grew up in? Nope. After leaving Iran when I was quite young, we immigrated to the States. I grew up in a townhouse development in Bethesda, Maryland, that was quite generic. Now I live in the hills of Studio City.
7. Does a room need a view? Yes, otherwise you’ll feel like you're in jail or in an underground bunker. Neither one is particularly alluring.
8. Favorite designer or architect? Mies van der Rohe. A true pioneer.
9. Which design blog, website, TV show, or magazine would you be lost without? Italian ELLE Décor.
10. What qualities do you most admire in a room? The lack of walls and doors—open and bright.
(Pangaea Tables. Photo courtesy of Phase Design)11. What is a forbidden word in your house? Hate. Its a useless word. It takes much energy to hate something or someone.
12. Design rule you love to break? Any and all, unless I agree with them.
13. What is your favorite room in the house? Kitchen—the heartbeat of a house. A happy house is where the kitchen is constantly in use.
14. What is your most treasured possession? My five-year-old son, Kamran, and three-year-old daughter Roya.
15. What do you wish you could do without? Everything I wish I could do without serves its own purpose, so I must admit I am at ease with my needs and wants.
16. How does West Coast design differ from East Coast design? Does it? East Coast design seems more crafty—I don’t mean that in a negative way, just that you can see the hand of the designer at work. West Coast design tends to be a bit more understated. Ultimately though, design is a universal language.
(Reza Feiz. Ph. © Preden + Munk)
17. What is your favorite thing about the West Coast—design-related or otherwise? Having lived in New York and now in LA for the past 15 years, I have grown a real fondness for the West Coast. It's a very accepting culture where you can be yourself, especially here in Los Angeles. Also, I truly love and am inspired by the midcentury architecture movement that originated here.
18. If you could live in one historical figure’s house, whose would it be? Achillle Castiglioni’s studio. It's in Milan, so food, style, and culture would be covered, and you would be privy to all the history and genius of Castiglioni!
19. On what movie set would you like to live? I would say Iron Man’s pad in The Avengers because they use Phase furniture in it, but I already have access to Phase furniture! I absolutely love John Robert Nilsson’s Villa Överby, which was used in The Girl with the Dragon Tattoo. Between the architecture and the setting, it’s as close as you can get to heaven on earth.
20. To which country would you move for the design? There are too many countries I have yet to visit to make that call.
21. If you were reborn as a piece of furniture or an object, what would it be? The Faema E61 espresso machine. Classic, beautiful, perfectly executes its job, and my owner would be hooked on me!!